Customer Generator

Choose your current business model (B2C or B2B)

What makes consumers buy/use?

Click to generate ideas

What makes businesses buy/use?

Click to generate ideas

Action Generator

Generate your actions. Pick a type that fits you.

How can you reach and connect?

How can we engage them?

*engage ideas will appear here*

How can you tailor to their needs?

How can we adapt to them?

*adapt ideas will appear here*

What can you learn about them?

What do we need to know?

*investigate ideas will appear here*