inspiration

Ideas for your brainstorming

If you get stuck you can generate examples of criteria and values that might inspire you in your segmentation.

Customer Generator

Choose your current business model (Business to Consumer or Business to Business) to get better criteria examples.
B2C
B2B

What factors influence consumers’ to buy or use our product or service?

Click to generate ideas

What factors influence companies’ choice
to adopt our product or service?

Click to generate ideas

inspiration

Ideas for your Growth Planner

Here you can generate examples of how's. There are three types of to-dos: engage, adapt, or investigate.

Action Generator

There are three types of how's. Pick one that fits you.
ENGAGE
ADAPT
INVESTIGATE

How can we reach and connect with our customers?
Like  communication, advertising, or social media.

How can we engage them?

*engage ideas will appear here*

How can we tailor our product/service to meet customer needs?
Like adjustments, new features, or innovations.

How can we adapt to them?

*adapt ideas will appear here*

What do we need to learn about our customers?
Like research, prototyping, or analysis.

What do we need to know?

*investigate ideas will appear here*