Customer Segmentation

Dedicate time, effort, and resources with your target audience in mind. The Customer Segmentation tool helps you map and prioritize between possible customers, helping you market, sell and develop products fitted to your value-creating customers.

Customer Segmentation - Output examples

This is what the output of the tools different parts can look like. The result shown is from the company "The Lost Handyman". Read more about the company here.

Mobile Guide | Customer Segmentation

Every tool has a unique guide, they are instructions on how to use the board and tool. You read the instructions as you go along, doing one step at a time. Take turns to read the instructions during the workshop. We recommend that you do it in two sessions.

Scan the QR code!

Scan the barcode on your phone and use it as step-by-step instructions.
No phone or already on one?
Open guide here

Example Company

Working as a cheat list we explain our tools with an example company called “The Lost Handyman” that gives you ideas of what the final result can look like.

Customer Segmentation Reference Case

What is The Lost Handyman?

The Lost Handyman

The Lost Handyman is our reference case that we use the explain our tools. As you might see in the examples it it related to practical skills.

This startup provides online help for common household problems. An app that provides unpractical people with tutorials, video chats, and onsite handyman help.

For example these problems:

  • Plumbing
  • Car problems
  • Gardening
  • Mounting things on walls
Red bird - human hybrid with a phone in one hand and a plunger in the other.

Tips & Tricks

Click to navigate through the Tips & Tricks of Customer Segmentation.

Customer Segmentation Reference Case

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What is The Lost Handyman?