Customer Segmentation

“From unclear offerings to must-have products with target group clarity”
QR code for Customer Segmentation

Open the Customer Guide

Click here or scan the code with your phone to get started right away.
Open the guide
Tutorial
Ideas
Pro Tips
introduction

Welcome to Customer Segmentation!

In Customer Segmentation, you will help map and prioritise between possible customers, helping you market, sell and develop products for faster growth.
INSTRUCTIONS

Customer Guide

Every Scaling School tool has a unique guide, they are instructions on how to use the board and tool. You read the instructions as you go along, doing one step at a time.
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tutorial

Tool Demo with
"The Lost Handyman"

To explain our tools, we have the example company “The Lost Handyman”. Watch this demo video to understand the steps of the tool and what the end results might look like.
Red bird - human hybrid with a phone in one hand and a plunger in the other.

The Lost Handyman

The Lost Handyman is our reference case to explain our tools. This startup helps unpractical people with common household problems.

How they help:

An app with tutorials, video chats, and onsite handyman help.

Their product - what is it?

Help with plumbing, car problems, gardening, mounting shelves.

example of segmentation

The Lost Handyman Final Board

Here is the final result of The Lost Handyman's Customer Segmentation.
You can click through the different steps below.
PREPARE
Brainstorm
Planner
Key Actions
An image of a data sheet

Click to see in full screen

Bubbles with text in them

Click to see in full screen

Click to see in full screen

An image of a data sheet

Click to see in full screen

inspiration

Ideas for your brainstorming

If you get stuck you can generate examples of criteria and values that might inspire you in your segmentation.

Customer Generator

Choose your current business model (Business to Consumer or Business to Business) to get better criteria examples.
B2C
B2B

What factors influence consumers’ to buy or use our product or service?

Click to generate ideas

What factors influence companies’ choice
to adopt our product or service?

Click to generate ideas

inspiration

Ideas for your
Growth Planner

Here you can generate examples of how's. There are three types of to-dos: engage, adapt, or investigate.

Action Generator

There are three types of how's. Pick one that fits you.
ENGAGE
ADAPT
INVESTIGATE

How can we reach and connect with our customers?
Like  communication, advertising, or social media.

How can we engage them?

*engage ideas will appear here*

How can we tailor our product/service to meet customer needs? Like adjustments, new features, or innovations.

How can we adapt to them?

*adapt ideas will appear here*

What do we need to learn about our customers?
Like research, prototyping, or analysis.

What do we need to know?

*investigate ideas will appear here*

ADvANCED

The Power of Brainstorming

Click to navigate through the Tips & Tricks of Brainstorming of Customer Segmentation.
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MORE EXAMPLES

Company Examples

Here are some more examples of companies to show how the Customer Segmentation tool can be used in practice.
ADvANCED

Tips & Tricks

Click to navigate through the Tips & Tricks of Customer Segmentation.
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Got feedback?

Got some thoughts about how we can improve our tools?
Let us know by sending us a message!

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