Let's get personal

The story about The Scaling School

founder story

"When we co-create the plan together, everything we decide and come up with becomes directly actionable"

Founded in 2021, The Scaling School's journey began years earlier when our founder, Maria, as "head of Internet", took on the challenge of leading Internet Explorer's launch in the Nordic market at Microsoft.

A strategy meeting with her team of Finns, Swedes, Danes, and Norwegians had turned into a "tragedy meeting" when everyone focused on their own agendas, and no one knew what to do next. Marias boss called and said the meeting was a disaster.

Maria stepped up, leading the team to co-create a plan with clear priorities, timelines, and tasks.

“When we co-create the plan together, everything we decide and come up with becomes directly actionable," she realised.

This consistent message, or as we say in the Nordics "the red thread/den röda tråden", unified the team's efforts. It transformed the Nordic region into Microsoft's fastest-growing market, with market share skyrocketing from 0% to 80% in just two years.

Building on this success, Maria founded Rosebud Ventures in 2000, helping hundreds of clients to progress their businesses.

Now, with The Scaling School, Maria is on a mission to empower even more people to scale their businesses and bring great ideas to market.

People First

Our top priority is supporting wellbeing and fostering healthy, sustainable societies. We want to help bring out ideas and solutions made for people, not against.

Trust & Transparency

We build strong relationships through trust and open, honest communication. By embracing flat hierarchies, we create an empowered, efficient, and collaborative environment.

Focused & Fast

We advance with realistic short-term steps, prioritizing what matters to keep our team healthy and energized. We’re dedicated to long-term progress whilst moving fast by creating clear key actions at every level.

Astronaut on planet with branded milestone flag.

mission & VISION

"Great entrepreneurs are always students—they never stop learning."

At The Scaling School, we aim to provide valuable knowledge and a collaborative community for ambitious entrepreneurs and teams. 

We’re dedicated to supporting entrepreneurs and teams make a difference and naturally scale up.

We envision a future filled with energetic leaders ready to tackle global challenges and drive positive change!

"All entrepreneurs are needed, big
and small at all levels of society."

If many more can be trained, the small ones will eventually grow into bigger ones,
creating well-being for everyone along the way.

Maria
Horelli-Rosenlew

CEO & Founder
The Scaling School

Former Microsoft executive and experienced leader from many tech companies. Engineer from Finland based in Sweden.

Anna
Bansell

Sales Sweden
The Scaling School

Sales-driven entrepreneur with experience in both small and large companies.

Sara
Digné

Designer/Product Manager
The Scaling School

Designer with experience in prototyping and building digital interactive solutions.

Niina
Hietalahti

Sales Finland
‍The Scaling School

Brand driven food strategist with entrepreneurial experience.
A Finn based in Gothenburg.

Interested in working with us?

We're always looking for passionate individuals who share our mission of empowering startups. Fill in your contact information and why you'd like to work with us!

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