Porvoo Growth Secrets: writing down your most important customer

Our Growth Secrets workshop in Porvoo was part of the city's Employment and Entrepreneurship Forum, organised together with the Porvoo employment area and the City of Porvoo. Local entrepreneurs brought their laptops and spent two hours on their own businesses, going through Customer Segmentation step by step and turning the result into a 3 to 6 month growth plan. Conversations continued over lunch afterwards.

Many of the entrepreneurs wrote down their most important customer clearly for the first time. One founder realised during the workshop that they had found a whole new customer segment for their business and described the day as "nicely inspiring and creative".

What came out of it

• Each entrepreneur left with a growth plan they could start using the same day.
• Participants joined our online community to keep working on the plan after the workshop.