ViennaUP 2026: one day, one expansion plan, one evening at IKEA

During the ViennaUP 2026 festival we hosted a free full-day event together with IKEA Business Network. The afternoon was a hands-on workshop at 4future on Graben, where founders worked on their own business instead of a case study. They used three tools from our Scaleup in a Box toolkit: Customer Segmentation to choose the first target customer for a new market, Team Functions to spot bottlenecks and hiring needs, and the Scaling Roadmap to draft a one-page expansion plan.

In the evening we took the U3 together to IKEA Westbahnhof for the Pitch & Networking Evening. Founders, investors, mentors and people from the Vienna ecosystem met over a Swedish buffet. Three founders from the workshop pitched their businesses in three minutes without slides, and the evening continued on the rooftop.

What came out of it

• Every participant built their own Customer Segmentation board and applied it to their business.
• Participants said they valued the templates, the open discussions and the peer feedback most.
• "Great people, great atmosphere and even greater discussion." (participant feedback)

Event pages: the workshop and the evening.